Foo Fighters - All My Life

The music video for All My Life by the Foo Fighters is a prime example of the classic music promo becuase it uses it's video to advertise themselves and their produce. For example, the video begins with an establishing shot of a classic box office sign that reads 'Foo Fighters in Concert Tonight' it then pans right to a collaseum type stadium. This obvious peice of advertising informs the audience who the band is and it promotes that they're are/were on tour.
It then cuts to a MS of the band walking towards the camera, there are various shots showing the band members and how they dress, how they walk, their guitars and even amplifiers at the side of the shot with the bands name on. These are all typical self-promoting techniques because it displays the iconic features of the bands appearance. Plus it also represents them in the same way most bands are represented which allows audiences to relate to the familarity. Meanwhile in the bacground, the intro to the song has begun and the intro is a soft but steady beat on the guitar which sets the pace of the song, and their walking mirrors this rhythm. As the band walk out onto the dark stage, the lead vocalist steps into the spotlight which is on the microphone. Throughout the entire introduction sequence, we were seeing the band from a backstage perspective, this gives the audience of the video an insight to behind the scenes which the audience at a gig wouldn't see. As Dave Grohl, the lead vocalist, begins singing he is shot in BEV with a crane camera, he is also marginalised in the centre, and the rest of the band are in darkness, this is because Dave Grohl started the band as a one man project. The camera pans down and gets closer, and the rhythm is still stays the same until half way through the first verse when there is a big outbreak of sound, which is when the lights come up, we see the band and there are various shots of drum slamming, flashing lights, fast guitaring, head banging and sweat, all iconic to the rock genre. Also, a curtain then falls from the back to reveal a giant poster illastration of a heart, which is symbolic of the Foo Fighters as it is the album cover for their fourth album 'One by One' which this song is from. Further on in the song, this poster falls to reveal the single cover, and then even further on it shows the 'FF' symbol which represents Foo Fighters, this is another example of self advertisement.
The pace of the editing is depicted by the pace of the song, during the instramental parts which are fast paced, the shots are constently changing and not staying on one for more than a second. Also, when the lyrics re-enter, Dave Grohl is seen when singing, and then for each riff inbetween each line it cuts to 2 or 3 various places on the stage to fit with the song.
Later on in the song, it returns to the same rhythm as the intro, by this time the band are all worked up in the song that the director, Dave Grohl himself, decided to use slow motion to slow down the pace of the video to fit with the rhythm of the song. It shows an arrangement of slow motion jumping, spinning, falling, and all their aggresive facial expressions which all in all is what creates the rock genre.