Evaluation

Media evaluation a2

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Final Music Video

Ancillary Texts

These are my Ancillary Texts; Magazine cover and Digipack cover. I feel that they create synergy between the two texts, of the bands image and colour scheme.

Plan for Second-Shoot

Changed plan back to playing the gig in the garden, but on the flat ground, not the roof, or school hall.

To shoot;

- Fill in the gaps of sequence + change the parts of lip syncing into a shot of the band already playing in the garden. Mostly CU of singer, or add in drummer for the parts when there's only drums.

- Film the band playing the entire song 4/5 from different angles, this will make it easier to create the second half of the video.

- Audience running out, few shots with both band and audience.

- Re shoot shot of Andy jumping off from behind, with drummer in background waiting, with one single drum and stick. This will fix continuity errors as the drummer will be there from the beginning.

- Shot of 2 girls seeing the band running and they chase after them.

Problems are, firstly, i need to ensure the day is as bright as the day when i filmed before so the lighting is the same. Secondly, I filmed during the half term which made it a lot easier to get everyone involved to be there because they didn't have school or work. i will have have a few shoots after school when everybody is free.

First shoot

FILMING

On February 24th, I commenced filming at my house with two members of the band, Steve and Arthur, along with a friend, Andy, who filled in for band members who couldn't attend. The day was really productive and I got a surprising amount of filming completed.

The video only shows up to 1:54 of a 3:29 minute song, with a couple blank bits in the middle. Firstly, this is because the actors could only stay until 4 o'clock so we didn't have enough time. Secondly, because after getting up onto the roof I made the decision that it was not safe to shoot the entire video on the slanted tiles on the side of the roof, like I had planned in the storyboard/animatic.

Later I came up with the plan to have the band running along the hedge in my garden (1:48 - 1:54) I will then, for my next shoot, film the band running across a hedge at school and then film the rest of the performance on the stage in the hall and continue the video as normal, however in a different setting.

The part when Andy jumps off the roof was actually his idea, I thought it'd be a great transition into the running part again, this could have been potentially dangerous but I thought as he was willing to do it then it was worth experimenting with, plus it's not as big a jump as it looks. Also, I added in the comedy of Arthur and Steve pointing at the ladder.

EDITING

One slight problem I faced with editing is because I was following my animatic to help guideline which shots to use. When I added bits in/made shots shorter/longer it put the music out of sync, so the parts when I wanted to have the band lip syncing, weren't in the same positions that they were before. Luckily, I realised this might be an issue during filming and I filmed them lip syncing in a few different places so I could fit it in somewhere.
Also, I hadn't put enough thought into length of shots in my animatic, so shots when they were running at the beginning were alot shorter but they ran quite quickly. I did play about with slowing the shots down but I didn't like the way it looked and I had enough footage to make it work.

IndiGO Party digipak

This is the 6 panel digipak design i have created for indiGO Party's album for my ancillary task. The band name design was an existing creation that the band had that they allowed me to feature in my work because it represents the band.

I used the colour scheme of the title as a starting point to design the rest of the Digipak.

I feel that the design is slightly too 'pop-py' because of the bright colours and jumping silhouettes and explosions, which is a bit misleading as thats not really the sound of the band. However, the pre-existing title design and the name of the band its self are both like a pop bands which didn't leave me with much else to work with.

Digipak Template

I found this template for a 6 panel CD digipak with the measurements. It contains the front part of the digipak and all the inside panels plus the shape in which the cd sits. I plan to use this to create the shape and design for my digipak 

Final Animatic

After showcasing my previous draft of my animatic, despite the fact it wasn't finished, the feedback was that the idea of creating an animatic with drawings on top of photos was clever however the concept of the video was missing something to tie together why there were loads of people at this gig in a back garden and how did they know about it.

I have now finished the animatic, and added in a few shots which will show a poster advertising the gig and members of the public seeing the band running to the gig.

Also, towards the end i have repeated pictures i have used before, this is because i will be using the same camera angle and showing the same guitarists etc, but obviously at a different point in the song. Therefore i felt it was unnecessary to go through the hassle of creating another image of the same thing.

Also, the first shot of the fence will have a poster on it, and a few other blank shots will show people seeing the band running past.

Rolling stone

Rolling Stone is a U.S. based magazine devoted to music, politics, and popular culture that is published every two weeks.
This edition features Muse as the focused article of the magazin, the cover of the magazine presens the band in a sinister pose looking directly out of the page, with the name of the band in big bold letters at the side. This edition of Rolling Stone magazine is a Festvial special, and muse are highly regarded as being a must see live act and one of the best.
When i create my magazine cover i will use a photo of the band as the focus of the page, similar to this, and will have to create other articles to fill the page. Plus the title of the magazine.

Digipack & Magazine cover

The other part of the coursework is the promotional parts, the bands digipack/album cover, and the magazine cover with the band being the main article, alongside the bands picture.

Here is an example of a digipack:

This is similar to what i will be creating to go along with the music video, i plan to have photos of the band on each face of this digipack.

Here is an example of a magazine cover featuring a band:

Front page spread on the tv, film and music magazine, advertising oasis and their new single. Magazines doing this promotes the band and their music.

First Draft Animatic

Storyboard

Final Idea

My music video will be a traveling performance based video. It will star the unsigned band IndiGO Party' and there song 'Streamline'. for the intro i will be shooting them walking up a residential road and then as the drums and vocals for the chorus kick in they will start to run. throughout the video i will have the front-man lip-syncing to the camera in various shots.
I then want to show the band run into a houses driveway, and climb up onto the house roof. this was inspired by The Beatles playing a gig on the roof of a building, and also Brian May (guitarist from Queen) playing God Save The Queen on top of Buckingham Palace. Then they will go to the back of the house, set up their instruments and begin to play, this will be around the time of the guitar solo. Then during the break of the song i will shoot an audience appearing from the house onto the patio in slow motion to fit with the pace. The band on the roof will be shot in HA to show them above the rest and the main focus of the video.

Developed ideas

Ideas brainstorm

I have chosen a song by a band called IndiGO Party, the song is called Streamline, it is an alternative punk song , and this is my brainstorm/initial page for the video.

Supergrass - Alright

Foo Fighters - All My Life

The music video for All My Life by the Foo Fighters is a prime example of the classic music promo becuase it uses it's video to advertise themselves and their produce. For example, the video begins with an establishing shot of a classic box office sign that reads 'Foo Fighters in Concert Tonight' it then pans right to a collaseum type stadium. This obvious peice of advertising informs the audience who the band is and it promotes that they're are/were on tour.
It then cuts to a MS of the band walking towards the camera, there are various shots showing the band members and how they dress, how they walk, their guitars and even amplifiers at the side of the shot with the bands name on. These are all typical self-promoting techniques because it displays the iconic features of the bands appearance. Plus it also represents them in the same way most bands are represented which allows audiences to relate to the familarity. Meanwhile in the bacground, the intro to the song has begun and the intro is a soft but steady beat on the guitar which sets the pace of the song, and their walking mirrors this rhythm. As the band walk out onto the dark stage, the lead vocalist steps into the spotlight which is on the microphone. Throughout the entire introduction sequence, we were seeing the band from a backstage perspective, this gives the audience of the video an insight to behind the scenes which the audience at a gig wouldn't see. As Dave Grohl, the lead vocalist, begins singing he is shot in BEV with a crane camera, he is also marginalised in the centre, and the rest of the band are in darkness, this is because Dave Grohl started the band as a one man project. The camera pans down and gets closer, and the rhythm is still stays the same until half way through the first verse when there is a big outbreak of sound, which is when the lights come up, we see the band and there are various shots of drum slamming, flashing lights, fast guitaring, head banging and sweat, all iconic to the rock genre. Also, a curtain then falls from the back to reveal a giant poster illastration of a heart, which is symbolic of the Foo Fighters as it is the album cover for their fourth album 'One by One' which this song is from. Further on in the song, this poster falls to reveal the single cover, and then even further on it shows the 'FF' symbol which represents Foo Fighters, this is another example of self advertisement.
The pace of the editing is depicted by the pace of the song, during the instramental parts which are fast paced, the shots are constently changing and not staying on one for more than a second. Also, when the lyrics re-enter, Dave Grohl is seen when singing, and then for each riff inbetween each line it cuts to 2 or 3 various places on the stage to fit with the song.
Later on in the song, it returns to the same rhythm as the intro, by this time the band are all worked up in the song that the director, Dave Grohl himself, decided to use slow motion to slow down the pace of the video to fit with the rhythm of the song. It shows an arrangement of slow motion jumping, spinning, falling, and all their aggresive facial expressions which all in all is what creates the rock genre.

Music Video Analysis

Dykeenies - Stitches



This music video visualises a song called 'Stitches' by a primarily indie rock band called Dykeenies. The video, produced by Dave Eringa, emcompasses the original style of music video in which the band is shown playing live. Meanwhile, still incorperating a modern day music video narrative in keeping with the topic the lyrics in the song put forth. The video portrays an uplifting look back to one of the band members childhood stuggles, and in conjunction with the anthemic motivational song, it shows how he overcame it.
The extract begins with a collaboration of shots composing the band and small boy in similar shots, for example; the first MS is of the lead vocalists feet/legs standing by his microphone, the following shot is of a childs legs walking onto a playground. This juxtaposition suggests that the director is conveying that the little boy is the lead vocalist as a child. The variety of shots are neatly timed to the music, it starts as a slow pace and gradually builds up, the first shot of his feet is held for one whole measure, then the next few shots of the band and the boy walking are held for half a measure making the pace of the editing seem faster, and then shorter shots still andd then the boy kicks the football and it hits the fence parallel to when the music sounds a loud beat.
This conjunctive music to action continues through the intro until the singing begins, when the use of lip-syncing creates further connections between the song and the narrative in the video. At 0:27, a CU shot is used to show a girl appears walking towards the screen as she begins to singing in sync with the song, it then cuts to the vocalist singing the same lyrics. A S.R.S. presents a CU of an examiner/judge writing, then to an LS of the girl singing on stage shot over the judges shoulder, and then back to the judge giving a disapproving glance up to the girl singing. This represents an audition for something, connoting the pressures and stuggles of childhood relating back to the content of the song. The following shot displays an ECU of the girl head with the boy shot in the background, head down and playing with his hands conveying that he is nervous, which suggests he will also be auditioning. As the girl finishes and walks off stage she looks at the camera, putting the audience in the eyes of the little boy, this allows the audience to relate with him because everybody has felt scared or nervous and can sympathise with the boy.
The boy stares longingly at the girl as she walks off and then at the stage, then it cuts to the band as the music quietens and the drums soften and form a heartbeat like tempo, then the lyrics "It's not out of reach" are sung repeated, increasingly louder. As the boy walks onto the stage in MS, he appears blinded by the lights and anxiously stands and sings whilst cutting frequently to the band singing as if to motivate him. They sing "burst those stitches" which i believe is a metaphor for being brave and taking chances. As the judge is shown CU again looking even more disapprovingly and shaking his head, the apprehensive boy throws off his tie and runs for the door. A series of shots focus on him running away outside until he falls over and smack his head on the ground, this is when the song slows down pace again and so does the pace of editing, it has one shot showing the boy lying face down and then the girl appears and lip-syncs "It's not out of reach" and kisses him on the forehead.
It then begins to rain as he looks up, blood pouring down his face, the vocalist is shown singing "Don't, don't run away dear". To which the boy is shown walking back to the stage, covered in blood and singing whilst smiling to the judges disbelief. The song builds up to its climatic ending and the vocalist is shown with wet hair and blood stained shirt as a graphic match to the boy who is seen doing the same.

Brief

My chosen brief is:
Brief 1-
A promotion package for the release of an album, to include a music promo video, no longer than five minutes duration, together with:
a cover for its release as part of a digipack (CD/DVD package)
a magazine advertisement for the digipack (CD/DVD package)

I have chosen this because i am more interested in music media as apposed to film, therefore i feel i will have more fun with this brief. Plus i wanted to try something a bit different to usual.